If you’re a local business looking to grow your visibility on Google, you’ve likely heard about Google Business Profile (GBP). But as AI-powered search becomes the norm — especially with Google’s new AI Overviews — it’s critical to understand that your GBP is no longer just a digital business card. It’s becoming a core content asset that feeds into AI systems determining your visibility, credibility, and conversions.
In this blog, we explore what Google Business Profile is, how its role is changing with AI, and most importantly, what actions your business should take to adapt and stay ahead.
Google Business Profile (GBP), formerly known as Google My Business (GMB), is a free tool that allows local businesses to manage how they appear across Google Search and Maps.
Your profile displays essential business information like:
- Name, address, phone number (NAP)
- Website and appointment links
- Hours of operation
- Photos, videos, and posts
- Reviews and ratings
- Services and categories
An optimized GBP ensures your business appears in the local “3-pack” results, which are among the most-clicked listings for local intent searches like “dentist near me” or “marketing agency in Gurgaon.”
- Boosts visibility in local map results and “near me” searches
- Improves rankings in Google’s local algorithm
- Increases trust through positive reviews and consistent updates
- Drives conversions by letting users call, book, or message directly from search
- Free lead generator with high intent, local traffic
In short, GBP helps your business get discovered by local customers who are ready to act.
As Google Search evolves from keyword-based results to AI-generated answers, your GBP is becoming a key data source for systems like:
- Google’s AI Overviews (formerly SGE)
- Google Assistant voice responses
- Generative local search summaries
- Third-party AI apps using Google’s local data
Here’s how GBP is transforming:
- AI reads GBP content: Descriptions, reviews, and services help AI determine if you should appear in results.
- Summarized by AI: Instead of showing your blue link, AI may quote or summarize your GBP content.
- Context-rich listings: Add detailed, natural phrases like “TMJ treatment for adults” to help match real queries.
- Voice search integration: Assistants use GBP for questions like “Is this clinic open now?”
Write Descriptions That Reflect How People Search
Use conversational, keyword-rich content in your description. Ex: “We provide Invisalign and smile correction services in Boca Raton for teens and adults.”
Optimize Reviews with Intent
Ask customers to share stories, not just stars. Ex: “They offered evening appointments which worked with my schedule.”
Use GBP Posts to Answer Common Questions
Examples:
- Do you offer weekend appointments?
- Is your clinic kid-friendly?
- Are virtual consultations available?
Upload Photos and Videos Regularly
- Show staff at work, interiors, before/after shots
- Use descriptive captions
Structure Your Services
- Use the “Services” and “Products” sections
- Include pricing, service area, and keywords
Keep Your NAP and Schema Consistent
Ensure all listings and your site match. Use LocalBusiness schema.
Use AI Tools for Tracking
- BrightLocal, Whitespark, Semrush Local, Google Insights
- Or partner with agencies like Qaushik for AI-based audits and analytics
Google Business Profile is no longer just a static listing — it’s your AI-powered storefront. To stay competitive in the AI search era, you must treat GBP like a living content asset that:
- Uses the language of AI and voice search
- Is updated frequently with relevant content
- Aligns with your local SEO strategy
Want to ensure your Google Business Profile is optimized for AI search?
Get in touch with Qaushik – Digital Marketing Agency in Gurgaon, and let our AI-driven SEO experts upgrade your local visibility.