Case Study: How a Gurgaon Clinic Increased Appointments by 30% in 3 Months

Gurgaon (Gurugram) has rapidly evolved into a leading healthcare hub within the Delhi-NCR region, known for its high-quality clinics, specialty services, and modern infrastructure. Patients here increasingly rely on online searches and booking platforms to find trusted healthcare providers. For clinics, digital visibility isn't just optional—it's essential.

This case study explores how a multi-specialty clinic in Gurgaon grew appointments by 30% in just three months. The clinic achieved this through strategic optimization of its Google Business Profile , integration of online booking via Practo , and a strong push on local SEO and patient engagement.

These results are based on real-world tactics and industry-backed research. If you're a clinic in Gurgaon, this study provides practical, actionable insights to transform your digital presence and patient bookings.

• Clinic Name: CityCare Clinic, Gurgaon
• Type: Standalone, multi-specialty outpatient clinic
• Baseline: ~400 booked appointments per month (Month 0)
• Objective: Increase sustainable patient bookings, improve local discoverability, and reduce no-show rates

1. Poor Visibility on Google Maps – The clinic's Google Business Profile lacked completeness and relevance.
2. Incomplete Google Business Profile – Missing services, inconsistent operating hours, few photos, and no booking link.
3. No Seamless Online Booking System – Patients had to call to book, causing friction.
4. Low Review Count and No Engagement – The clinic lacked social proof and engagement.
5. Website Not Localized – The site didn't include Gurgaon-specific content or neighborhood keywords.

• Claimed and verified the clinic's Google Business Profile , ensuring Name, Address, Phone (NAP) consistency.
• Added detailed services (e.g., "General Physician," "Diabetologist"), accurate operating hours, and over 15 high-resolution photos.
• Integrated an online booking system (via Practo ) into the Google Business Profile and the clinic website.

Why It Worked: Complete and verified Google Business Profiles rank higher in local search results ("Local Pack"), and having a booking link reduces booking barriers significantly.

• Launched a patient review campaign using SMS and QR codes at reception to prompt feedback.
• Responded to all patient reviews to build trust and engagement.
• Created a Gurgaon-specific landing page titled "Book Appointment at CityCare Clinic – Sushant Lok, Gurgaon" with localized schema markup and booking CTAs.
• Posted weekly health updates and clinic news via Google Posts to improve freshness signals.

Why It Worked: Reviews are among the top local SEO ranking factors. Localized pages help clinics target neighborhood-based searches effectively.

• Launched Google Ads targeting keywords like "doctor near me Gurgaon" and neighborhoods like "Sushant Lok Gurgaon."
• Used Google Analytics and Google Business Profile insights to identify top-performing time slots, then adjusted ad spend and booking focus accordingly (e.g., evening and weekend availability).
• Introduced "Same-Day Consult" slots via the online booking system to attract last-minute patients.

Why It Worked: Ads provided quick visibility while analytics guided precision allocation. "Same-day" options addressed immediate patient needs, boosting conversions.

By the end of Month 3, bookings rose from ~400 to ~520 appointments/month—a clear 30% increase. Attribution breakdown:

• 55% from organic visibility through Google Business Profile and Maps
• 30% through seamless online bookings via Practo
• 15% from paid ads and increased patient trust via reviews

Bonus Insight: Online-booked slots showed a 2–4% lower no-show rate compared to phone bookings—a trend supported by broader studies on online appointment systems.

This case study shows that Gurgaon clinics can achieve significant growth through:

• Optimized and verified Google Business Profile with comprehensive details, photos, and booking integration
• Seamless online booking, reducing friction for patients via tools like Practo
• Active review management and localized content to boost trust and SEO visibility
• Data-driven ad spend and time slot optimization for sustained efficiency

If you're a clinic in Gurgaon, the question isn't if you should invest in digital visibility—it's how fast. These strategies offer a high ROI and can be implemented immediately.

At Qaushik Labs , we specialize in helping clinics across Gurgaon implement exactly these strategies—optimizing Google Business Profiles, integrating online booking platforms, boosting local SEO, and running targeted ad campaigns—to ensure more patients find and trust your clinic online.