At Qaushik Labs, our paid advertising services are built around one goal — to make every click count.
We don't believe in random ads or generic targeting. Instead, we design precision-based advertising ecosystems across Google, Meta, LinkedIn, YouTube, and Display Networks that attract, convert, and retain the right customers for your brand.
1. Campaign Strategy and Research
Every successful campaign starts with a strong strategy. We analyze your business, audience, and goals to create a data-driven roadmap for brand awareness, lead generation, or e-commerce growth.
- Market and competitor research using SEMrush
- Audience persona creation (age, location, interests, profession, intent)
- Keyword research and intent mapping for Google Ads
- Platform selection strategy (Google, Meta, LinkedIn, YouTube, or Display)
- Funnel planning for awareness, engagement, and conversion stages
2. Ad Account and Campaign Setup
Once the strategy is ready, our certified ad specialists set up and structure your campaigns for performance and scalability.
- Ad account creation and linking (Google, Meta, LinkedIn, etc.)
- Tracking setup with Google Tag Manager and Meta Pixel
- Audience segmentation by geography, demographics, and behaviors
- Campaign architecture with multiple ad groups and variations
- Budget distribution and bid optimization for ROI
3. Ad Creative Development
Creative is where clicks become conversions. Our in-house team crafts visuals and copy that grab attention and inspire action.
- Ad copywriting tailored to audience intent
- Visuals optimized for feed, stories, and search placements
- High-performing video ads for YouTube Ads
- Compelling CTAs that drive clicks and inquiries
- Localized creatives for hyperlocal campaigns in Dhubri
4. Targeting and Audience Optimization
We use precision targeting to reach the right audience and maximize your conversion rate.
- Demographic targeting by age, gender, income, and profession
- Behavior and interest targeting using Meta and Google data
- Geo-targeting across Bihar (Patna to Darbhanga)
- Custom and Lookalike audiences for reach expansion
- Retargeting and remarketing for site visitors who did not convert
5. Campaign Management and Optimization
Paid advertising is not set-and-forget. We monitor, test, and optimize campaigns to ensure continuous growth.
- Daily tracking of CTR, CPC, CPA, and ROAS
- Bid and budget adjustments for top performers
- Keyword pruning to remove low-value terms
- Creative refreshes to avoid ad fatigue
- Landing page improvements with insights from Hotjar
6. Conversion Tracking and Analytics
Transparency is key. We set up detailed tracking and analytics systems so you can see every click and conversion in real time.
- Google Analytics 4 integration and conversion tracking
- Tag Manager and UTM tracking setup
- Dynamic call and form tracking
- Performance dashboards for real-time access
7. Remarketing and Funnel Optimization
Not every visitor converts instantly. We re-engage warm audiences through strategic remarketing to drive conversions.
- Dynamic product remarketing for e-commerce
- Sequential ad storytelling for lead nurturing
- Abandoned cart recovery ads
- YouTube retargeting for past viewers
- Cross-platform remarketing for Google and Meta
8. Reporting and Insights
We deliver clear, actionable reports that go beyond numbers. Every report provides insights, recommendations, and next steps for growth.
- Weekly and monthly performance summaries
- ROI and conversion tracking dashboards
- Competitor benchmarking using Ahrefs
- Growth recommendations for scaling
9. Cross-Platform Integration
We integrate your ad campaigns across platforms to create a unified marketing experience that enhances reach and performance.
- Google, Meta, LinkedIn, and YouTube campaign synergy
- Unified analytics and reporting
- Budget optimization across platforms
- Lookalike audiences and cross-platform retargeting
Our Paid Advertising Tech Stack
We use industry-leading tools to ensure data accuracy, automation, and maximum campaign efficiency.
- Google Ads, Meta Business Manager, LinkedIn Campaign Manager
- Google Tag Manager (GTM) and GA4
- SEMrush and Ahrefs for research and keyword insights
- Hotjar, CrazyEgg, and Optimizely for CRO
- Google Data Studio for real-time reporting