Why Backlinking Matters for Both Google and ChatGPT Rankings

If you've done any kind of SEO, you've probably heard this advice:

• "Want to rank on Google? Build backlinks."

And yes — Google's algorithm has always valued backlinks as a key trust and authority signal. If other websites link to you, Google assumes your content is valuable. Simple.

But here's what most people don't know: SEO has evolved. AI tools like ChatGPT are changing how users search online — and that changes how we think about backlinks too.

Instead of just typing into Google, more users are asking AI tools like ChatGPT:

• "Who's the best orthodontist in Miami?"
• "Top 5 dental clinics near me?"
• "Best budget CRM tools?"

And you might wonder…

• "Is my business showing up in ChatGPT answers?"

The surprising part? ChatGPT doesn't always rely on its memory — it uses real-time search.

When ChatGPT needs to fetch fresh, real-time information, it uses Bing Search — not Google. This happens when:

• You're using ChatGPT with browsing enabled
• Or accessing ChatGPT through Microsoft Edge / Copilot

So, when you ask ChatGPT:

"Best orthodontist in Miami"

It actually runs a search on Bing, grabs the top results, and presents them in a conversational format.

✅ This means if you rank well on Bing, your content has a high chance of being pulled into ChatGPT answers.

❌ But if you're not visible on Bing, ChatGPT will likely skip over you — even if your Google SEO is strong.

Here's where backlinking becomes critical again. Bing, just like Google, uses a mix of signals to decide rankings:

• Backlinks from other websites
• Content quality and structure
• Mobile usability
• Page load speed
• Domain trust

So if you want your website to show up on Bing (and therefore in ChatGPT), you need to build strong, relevant backlinks.

Let's say you own "Dr. Smile's Ortho Clinic" in Miami. You've done:

• Basic SEO
• A Google My Business profile
• Some nice content

But you haven't focused on backlinks.

Now compare that with "Bright Braces Miami", who has:

• Articles on a local Miami health blog
• A guest post on a national dental site
• A listing on Healthgrades and Yelp
• Mentions in a local news site

Bing sees those backlinks and ranks Bright Braces higher. So when someone asks ChatGPT:

"Best orthodontist in Miami"

It pulls the Bing results…

✅ Bright Braces gets featured

❌ Dr. Smile's Clinic is nowhere to be seen

That's how backlinking directly impacts your visibility in ChatGPT.

At Qaushik Labs, we specialize in smart SEO strategies that work not just for Google, but also for Bing and AI-driven platforms like ChatGPT.

Here's what we do:

• 💼 Build natural backlinks from high-quality sites
• 📰 Get you featured in blogs, media, and directories
• 🧩 Submit your site to Bing Webmaster Tools
• 🗺️ Optimize your local SEO for Bing Places
• 📊 Track your visibility in ChatGPT and AI tools

Whether you're a dentist, law firm, or startup, we'll help you get discovered everywhere people search today.

Backlinks are no longer just for Google. They're the bridge between your website and ChatGPT visibility.

If your business doesn't rank in Bing, you're missing out on being seen by:

• AI users
• Edge/Copilot users
• Smart voice assistants
• And ChatGPT-powered searchers

Backlinks = Better Bing Rankings = Better ChatGPT Visibility