You've worked hard to rank your website on Google. Maybe you're showing up in the top 3 for a competitive keyword like "braces in Miami." But when you ask ChatGPT the same thing —
"Who offers the best braces in Miami?" You get a completely different set of results... none of which include your site.
Frustrating, right?
Let's break down why that happens, how Bing influences ChatGPT's responses (especially with browsing), and what you can do about it.
Just because your site appears on the first page of Google doesn't mean ChatGPT will mention it — or even "know" about it.
Google and ChatGPT operate in completely different ways:
- Google crawls the web in real-time and ranks pages using SEO factors
- ChatGPT, by default, doesn't browse the live web (unless browsing tools are enabled)
Even when ChatGPT is browsing-enabled, it usually fetches results from Bing, not Google. And that's where the disconnect begins.
When ChatGPT has browsing or search enabled (like in ChatGPT Plus with web access), it retrieves answers using Microsoft Bing — not Google.
So, if your site is well-ranked on Google but not on Bing, ChatGPT will simply not find it — or prioritize other pages that Bing ranks higher.
That's why many users find ChatGPT's search-based answers unfamiliar or missing important local businesses.
Although Bing and Google use similar signals (like content, backlinks, and on-page SEO), their ranking algorithms are not identical. Here's what might cause differences:
- Bing puts more weight on exact match keywords and metadata
- Google rewards semantic content and mobile performance more
- Your site might be indexed by Google but not Bing
- Bing relies more on social signals and structured data like Schema markup
This means your content may perform very well on Google, but not even show up in Bing's top 10 — and therefore won't appear in ChatGPT responses that rely on Bing data.
Let's compare:
✅ Google Result
Search: "braces in Miami" Suppose your site ranks either #1, #2, #3…………
❌ ChatGPT (Bing-based Answer)
Query: "Best place for braces in Miami" ChatGPT gives 3–5 different practices that are ranked on Bing — not your clinic.
This proves the gap in visibility between platforms.
At Qaushik Labs, we don't just help you rank on Google — we help you stay visible across every platform that matters, including AI tools like ChatGPT and search engines like Bing.
To be visible across Google, Bing, and ChatGPT, follow these steps:
- Submit your site to Bing Webmaster Tools Make sure Bing has indexed your site. https://www.bing.com/webmasters
- Use schema markup (structured data) ChatGPT and Bing favor structured content for clarity.
- Strengthen your presence on directories Sites like Yelp, Healthgrades, and WebMD often appear in Bing and ChatGPT responses.
- Keep content keyword-rich and clear Bing relies more on exact-match SEO, so focus on keywords like "affordable braces in Miami," "Invisalign for teens," etc.
- Build authority backlinks Earn links from trusted sources and citations across both search engines.
Ranking high on Google is a big win — but it's only part of the visibility equation. If ChatGPT is sourcing answers from Bing and your website doesn't rank there, your business might go unnoticed by AI users.
To fix that, make sure you're optimizing for both search engines, submitting your site to Bing, and building trust signals across platforms.
In this AI-powered world, being seen by Google is great — but being understood and surfaced by ChatGPT is the next level.
Want your business to show up on Google, Bing, and ChatGPT alike? Visit Qaushik Labs and let's grow your digital presence — everywhere that matters.
ChatGPT uses Bing search when browsing is enabled, not Google. If your site ranks well on Google but not on Bing, ChatGPT won't find it or will prioritize other pages that rank higher on Bing.
While both use similar signals like content quality and backlinks, Bing puts more weight on exact match keywords and metadata, while Google favors semantic content and mobile performance. Bing also relies more on social signals and structured data.
Yes, optimizing for Bing can help your visibility in ChatGPT responses. Submit your site to Bing Webmaster Tools, use structured data markup, focus on exact-match keywords, and build presence on directories that Bing favors.
No, when ChatGPT has web browsing enabled, it typically uses Microsoft Bing as its search engine, not Google. This is why there can be significant differences between what you see on Google and what ChatGPT references.
Focus on multi-platform optimization: ensure your site is indexed on both Google and Bing, use schema markup, build authority backlinks, maintain strong directory listings, and create content that works for both exact-match and semantic search approaches.