In today's digital era, patients in Gurgaon no longer rely solely on word of mouth to find a doctor. Instead, they search online—most often on Google. For doctors and healthcare practitioners, having a strong online presence is essential to attract local patients and build trust. One of the most effective tools for this is Google Business Profile (formerly Google My Business). Setting up your Google Business Profile helps you appear on Google Maps, local search results, and the "near me" searches, which are highly popular among patients in Gurgaon.
This guide will walk you step by step through setting up a Google Business Profile for doctors in Gurgaon, optimizing it for maximum visibility, and ensuring patients can easily find and connect with your clinic.
To set up a profile, you need a Google account. If you already use Gmail, you can use the same account. Otherwise, create a new one specifically for your clinic in Gurgaon.
Visit Google Business Profile Manager and click "Manage Now." This is where you'll start creating your clinic's online presence.
- Enter the name of your clinic (e.g., Dr. Mehta's Dental Clinic Gurgaon).
- If you're a specialist (like a cardiologist or dermatologist), it's a good practice to include the specialty along with your name for better local SEO.
Choose "Doctor" or "Medical Clinic" as your primary category. You can also add secondary categories such as Dentist, Dermatologist, Gynecologist, Physiotherapist, etc. depending on your specialization.
- Add your complete clinic address.
- Make sure your pin location on Google Maps is accurate so patients can easily find directions.
- If you offer home consultations in Gurgaon, you can add a service area.
Provide a phone number and website (if available). This makes it easier for patients to book appointments or call your clinic directly.
Google will require you to verify your clinic. Usually, verification is done via a postcard sent to your Gurgaon clinic address, or sometimes via phone or email. Complete the verification to make your profile live.
Once verified, optimization is key:
- Add high-quality photos of your clinic, consultation room, and staff.
- Write a detailed business description highlighting your services, experience, and location in Gurgaon.
- Update your working hours (very important for patient trust).
- Collect and respond to patient reviews regularly.
- Use posts to share updates, health tips, or offers.
Your Google Business Profile is not a one-time setup. Keep it updated with:
- New services (e.g., vaccination drives, health checkups).
- Holiday or special hours.
- Patient reviews and responses.
- Appears in "doctor near me in Gurgaon" and other location-based searches.
- Increases local visibility and builds credibility.
- Provides quick access to your contact details, directions, and reviews.
- Builds patient trust through authentic ratings and engagement.
When patients in Gurgaon search for terms like "best orthopedic doctor near me" or "dentist in Sector 56 Gurgaon," Google often displays the Local 3-Pack — the top three clinics/doctors with a Google Business Profile.
- 75% of users never scroll past the first 3 local results (Search Engine Land study).
- Appearing in the Local 3-Pack dramatically increases calls, map clicks, and direct visits.
Your Google Business Profile often converts faster than a website because it provides instant actions:
- Calls directly from Google Search/Maps
- Click-to-directions for walk-in patients
- Appointment booking (if enabled)
Conversion Data (BrightLocal, 2024):
- Average 56% of actions from GBP are calls, direction requests, or bookings.
- Only 24% of patients click through to the clinic's website first before contacting.
- For healthcare businesses, GBP drives up to 2x more local patient inquiries than websites alone
Setting up a Google Business Profile is one of the simplest yet most powerful ways for doctors in Gurgaon to boost their online visibility, appear in the Local 3-Pack, and attract ready-to-book patients. With accurate information, consistent updates, and engagement, your clinic can capture patient attention faster than relying only on a website.
At Qaushik Labs we help doctors in Gurgaon not just set up GBP but also optimize it for Local 3-Pack rankings — ensuring higher visibility, more patient calls, and measurable growth.
A Google Business Profile improves local visibility, helps patients find your clinic on Google Maps, and increases trust through reviews. It appears in "doctor near me in Gurgaon" searches and provides quick access to contact details, directions, and patient feedback.
Verification is usually done via a postcard sent to your clinic address in Gurgaon, though sometimes phone or email verification is available. Complete verification is required to make your profile live and visible to patients.
Doctors should add clinic name, address, phone number, working hours, services, high-quality photos, and regularly respond to patient reviews. Include your medical specialty and location (Gurgaon) for better local SEO.
It enables direct actions like click-to-call, appointment booking, and directions — leading to faster patient inquiries compared to websites. Studies show 56% of GBP actions are calls, directions, or bookings.
Yes. By optimizing GBP with accurate info, reviews, and posts, doctors can appear in the top 3 local results. 75% of users never scroll past the first 3 local results, making this extremely valuable for patient acquisition.